Ontario Place Redesign

This is a redesign of a graphic identity system for the Ontario Place Corporation. It includes a written research report outlining the current identity and proposed goals of the redesign. The new graphic identity system was then used to create six brand applications and an identity guidelines document.

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initial research

My research document outlines the organization, mission, backstory, market, competition, culture, audience, and brand challenges of the Ontario Place Corporation. I decided to begin the redesign by researching these areas in order to inform the design decisions I made further down the line.

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Brand applications:

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Identity Guidelines Document

A 43 page document outlining all possible aspects of brand use in order to maintain a consistent identity across all facets of the company.

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